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## Download The Fall of the Alphas: The New Beta Way to Connect, Collaborate, Influence---and Lead, by Dana Ardi

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The Fall of the Alphas: The New Beta Way to Connect, Collaborate, Influence---and Lead, by Dana Ardi

The new model for business success: replace top-down Alpha management with collaboration, connection, and increased job satisfaction—the Beta model

The Fall of the Alphas explores the sweeping changes taking place in the corporate and social cultures of today's most successful organizations. Utilizing years of advising companies of all sizes, hypergrowth startups to Fortune 500 company management teams, Dana Ardi identifies a pivotal evolutionary moment: the decline of the traditional Alpha-model (the top-down, male-dominated, authoritarian, corner-office hierarchy that has ruled organizational landscapes for so long), as it is replaced by collaboration, connectivity, and the sharing of power. As Ardi persuasively demonstrates, in the new Beta organization, it is the team players, the sage advisors, the network experts, the trusted assistants, and the communications facilitators who are coming to the fore, as savvy managers learn to lead through influence and collaboration rather than authority and competition. From technology behemoths to small and medium-sized businesses, Beta has become the new paradigm for success in today's challenging market.

With insight and practical guidance, Dana Ardi shows how any business organization or team can re-organize from Alpha to Beta—and be more effective, flexible, and profitable

  • Sales Rank: #793254 in eBooks
  • Published on: 2013-10-01
  • Released on: 2013-10-01
  • Format: Kindle eBook

From Booklist
The alpha model—boss reigning from the corner office, issuing orders, and maintaining distance—is slowly being replaced as the model for business success. What works better in the information age is the beta model—management by collaboration, connection, and shared power. After years of advising Fortune 500 companies, Ardi has observed the evolution from hierarchic to horizontal management. Knowledge industry startups have provided the model that more traditional companies are beginning to adopt, and Ardi furnishes ample case studies of both. But she looks beyond the contemporary business world to provide history of the evolution of labor from hunter-gatherers to farmers, from the industrial to the information age, and the impact of globalization that makes the alpha model outdated. She also looks to anthropology, biology, genetics, psychology, sociology, and information technology for the social forces that have prompted a reexamination of alpha male-dominated organizational structure. Noting the potential of higher flexibility and creativity promised by the beta model, Ardi offers solid advice on how more companies can make the switch. An insightful look at a pivotal change in business management style. --Vanessa Bush

Review

“Noting the potential of higher flexibility and creativity promised by the beta model, Ardi offers solid advice on how more companies can make the switch. An insightful look at a pivotal change in business management style.” ―Booklist Review

“Dana Ardi explores a new world of collaborative organizations which are poised to blow past the old command and control model.” ―David Karp, Chief Executive Officer of Tumblr

“Dana Ardi gives a voice, and a name to the behavioral shift underway in society and business today. As I read this book, I found myself thinking intensely about her new model for leadership, and what it means for our clients and our company.” ―Frederick Crawford, Chief Executive Officer of AlixPartners

“The Fall of the Alphas offers a brilliant analysis for manageable transformation. Dana Ardi's insights will show you how to bring your company into the more sustainable model of collaborative structure.” ―Jonathan Miller, partner, Advancit Capital, former chief digital officer for News Corporation, and former CEO of AOL Inc.

About the Author

DANA ARDI is a leader of the human capital movement, distinguished by her expertise in the executive coaching and recruitment field. She is Managing Director and Founder of Corporate Anthropology Advisors, working to advise and transform businesses through people. She lives in New York.

Most helpful customer reviews

8 of 9 people found the following review helpful.
This is a "time to be born, and a time to die; A time to plant, and a time to pluck up that which is planted." Ecclesiastes
By Robert Morris
As Dana Ardi explains, "Today's American corporate world is a tale of two cultures. One, more traditional and common, is centralized and hierarchical. I call it [begin italics] Alpha [end italics]. The other, smaller and rarer, is decentralized, horizontal, and inclusive. I call this one [begin italics] Beta [end italics]." In her Introduction, she presents a Dickensian "tale of two cultures" represented by a fictional but plausible exemplar of each. "Now, obviously I've used some hyperbole to emphasize the differing behaviors, environments, and cultures between these two companies. But these contrasts encompass the wide range of difference I encounter regularly in my business, I spend a great deal of my daily work studying and understanding, diagnosing, and helping repair the core cultures of organizations. That's because I'm a corporate anthropologist."

The defining characteristics of a Beta organization reflect a number of major influences, listed in alpha order, that include Alan Briskin (collective wisdom), Brian Carney and Isaac Getz (workplace freedom), Henry Chesbrough (open business model). Tom Davenport (collective judgment), Bill George (authentic leadership), Daniel Goleman (emotional intelligence), Robert Greenleaf (servant leadership), and Peter Senge (organizational learning). This is how Ardi describes it: "Beta is the communitarian, horizontal alternative to the individualistic, hierarchical paradigm. Beta creates networks rather than silos. Beta deemphasizes secrecy, and focuses instead on the pooling of information, ideas, and opinions. Beta emphasizes teamwork over individual competition. Beta is a paradigm that lets people play to their strengths and pursue paths that offer personal satisfaction, instead of labeling them and channeling them into predetermined categories and patterns. Beta is marked by shared leadership responsibility. And at its core, Beta is about three things: communication, collaboration, and curation."

Here in Dallas, there is a Farmer's Market near the downtown area at which several merchants offer slices of fresh fruit as samples. In that spirit, I now present a representative selection of Ardi's other observations that also caught my eye.

o "For all of prehistory, human societies were egalitarian, collaborative communities of hunters and gathers. The typically male role of hunter wasn't valued any more or any less than the typically female role of gatherer. Both provided sustenance for the tribe. In fact, considering that females were the source of life itself, societies revered matriarchs as much as they did patriarchs." (Page 11)

o "The seeds of two new revolutions, one social [e.g. electronic communities] and the other technological [e.g. Big Data, Cloud], have begun to flower. Moreover, new research is calling into question traditional scientific rationalizations for the existence and lionization of the Alpha male. All of which would come together to herald the birth of a new, healthier, and in all ways far superior approach: Beta." (65)

o "Social changes that have taken place since the 1960s created a widespread demand for a new way to organize ourselves and lead our organizations, while scientific advances were busy overturning long-standing rationalizations for the old Alpha paradigm. The only thing left that we needed to help launch a brand new paradigm? A full-fledged technological revolution." (78)

o "In short, in today's environment, Beta offers the best opportunity for organizational success [based on its communicative, collaborative, and curatorial approach]. But that isn't all it offers. The Beta paradigm provides individuals with a chance to achieve the emotional and psychological satisfaction that was so often lacking inside Alpha organizations." (122)

o "The good news: Beta works for both companies and people. Even better, adopting a Beta approach isn't difficult. But it does require adopting some corporate attitudes and implementing some brand-new personal behaviors." (139)

o "If you're searching for companies that will succeed now and in the future of the Information Age, they're easy to spot. Each will have its own unique solutions and approaches. But they'll all share three characteristics. Look for companies that are developing and supporting facilitators; that recognize and reward craftsmen; and that are transforming themselves into learning organizations. In other words, look for Beta companies." (159-160)

o Beta leaders make command-and-control decisions "but they explain why. They take time to communicate during a crisis, and ask for contributions from the entire organization, emphasizing that while everyone is in this together, they need to act rapidly." (186) Ardi then cites George Washington and his leadership as a case in point, after the American colonies won their independence from Great Britain.

o "You don't need to transform your organization alone. And if you want to create a Beta organization you should not try to do it by yourself, either. A co-change agent can make the process easier for you and better for your company." (200)

With regard to this last passage, I am convinced that creating a Beta organization can only be achieved by taking a Beta approach, one that is inclusive and collaborative. And those who lead the joint effort would be wise to keep in mind this passage from Lao-Tzu's Tao Te Ching:

"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves."

Dana Ardi wrote this book for those who aspire to help create or sustain a Beta organization and especially for those among them who are entrusted with the leadership of those efforts. In fact, in a Beta organization, there is shared leadership at all levels and in all areas. Also, as the example of George Washington suggests, there are certain situations in which Betas must "don the mantle of an Alpha" to achieve the given objective. Fair enough. Ours is an imperfect world because it is inhabited by imperfect people. Betas accept that reality but reject the Alpha terms and conditions for personal growth and professional development.

7 of 8 people found the following review helpful.
Just read the book summary
By A. Schwarz
Fall of the Alphas is based on a fine concept - old-school, jerk, misogynist, power-hoarding leaders will fail; self-critical, power-sharing, leaders who empower their teams and encourage innovative ideas will win. The rest of the book is filled with loosely relevant personal anecdotes from the author and generic motivational quotes and sayings ("Humility is a final achievement" -fortune cookie). I was excited about the underlying premise of this book, but was disappointed with its lack of specific ideas and tactics for being a "Beta" leader.

2 of 3 people found the following review helpful.
Collaborative leadership in action
By NigelH
Book review - The Fall of the Alphas by Dana Ardi

The book explores the recent and successful shift from the traditional Alpha model ("Controlling; Ego-driven; Autocratic; Knowledge is Power") which has been a style of leadership for thousands of years and leads by authority, micro-management, through creating internal competition, fear and a silo mentality to one that is being replaced by collaborative leadership, coaching, delegated authority and teamwork. It highlights the opportunity of using a new model to develop a company, from good to great, through collaborative leadership.

Dana Ardi builds on her broad global experience to demonstrate that, in the new Beta organisation ("Creative; Eco-driven; Collaborative; Shared Vision") new managers learn to play to their strengths by leading through influence, teamwork and collaboration but recognise their own weaknesses thus allowing people to support them in delivering success. Beta leaders know employees' interests and passions, thus recognising what is critically important to meet their aspirations and they care about their future, whilst understanding where they came from ("Lifeline Exercise"). Today you want people for whom the mission they are going to be tackling with a team is what excites them and then reward, to create a commonality of purpose, by making equity go as deep into an organisation as possible.

The Beta model builds a stronger company that is collaborative, is more effective, has a culture that is responsive to change, embraces empowerment, is less secretive, is aligned with suppliers and customers and achieves results through people. Where customers feel that they have an impact on product development and become brand ambassadors! In this environment employees give extra effort voluntarily and beta leaders monitor the organisation and offer support as required. That way a business attracts and retains the very best talent. The Beta way has shared leadership at all levels and in all areas but the leaders can still make command-and-control decisions, however they take time to explain why and solicit views from the organisation.

From small businesses to large corporations, the Beta model has become the new paradigm for success in today's challenging market where coaching and development is seen as a key enabler in creating a new environment and employee enthusiasm. A work place that doesn't drive away key management talent but builds an environment in which they can speak their mind, are respected for innovative ideas and are rewarded for collaboration. It still needs a CEO to make some key decisions, as Beta leaders cannot abdicate responsibility but must relinquish the need to control everything. Beta leaders are the first in an organisation to give up compensation when times are bad.

Boards also need to recognise this change and become effective advisors and not Alphas. Mismatched CEO and boards are like bad marriages!

In summary - Follow strategies that deliver growth and long-term profitability. Chase happiness and fulfilment. Look for joy and challenges. Take calculated risks that enhance your knowledge and your skills. Do what you are good at. The money will follow.

See all 6 customer reviews...

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